Faraday Future

What is the future of mobility? Faraday Future, or FF for short, seeks to find out. A ground-up opportunity to create a bold, new, and industry changing automotive brand from scratch, FF employs over 700 talented designer and engineers looking to transform the way we live.

Visit FF.com to learn more.

Branding, Digital, Marketing, Mobile









Alexander and James

Selling the world's finest spirits online requires more than just a basic e-commerce platform. Alexander and James represents Diageo's first direct-to-consumer effort, adding white-glove service and world class spirits knowledge to the shopping experience.

Huge London; Branding, Digital, E-Comm, Packaging, Marketing

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Estée Lauder

Estée Lauder is one of the most recognizable cosmetics and beauty brands in the world. In order to create a truly representative digital experience, the site needed to be both beautiful and highly functional. Working with creative director Cherlyn Russo, the experience features sophisticated imagery as well as unparalleled product discoverability.

Wednesday NYC; E-Comm, Mobile





DTF

A monthly event based in Los Angeles, DTF is a night of drinking, dancing, art and music, food, friends, and general revelry held at Mandrake Bar on La Cienaga Blvd. The visual language is both simple and adaptable, channeling the vibrant culture of Los Angeles.
Learn More @ dddtttfff.la

Branding, Print, Marketing





Armani

Tasked with envisioning the future of this legendary brand, this concept was designed to create a simple, beautiful digital experience that would incorporate rich editorial content within the Armani World.

Huge London; Digital, Concept

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Mohawk General Store

Creative direction and concepts for a proposed refresh of East LA shop Mohawk General Store. Consisted of brand strategy along with moodboards and high-level conceptual page designs.

Digital, Concept



Nike

How do you facilitate a new generation of shopper to experience the Nike brand? That was the question asked for this concept project; to study 10 year old sports fanatics and help them to play.

Huge Los Angeles; Digital, Marketing, Strategy

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KIL

Branding work for upcoming line of London based tees and sweatshirts.

Print, Branding, Marketing





Cole Haan

Redesign of ColeHaan.com. The classic American brand wanted to take their image in a new direction, casting it as a more contemporary, worldly brand. Worked closely to integrate changes with their new branding as well as their upcoming in-store experiences.

Wednesday NYC; Digital, E-Comm, Mobile

The Museum of Modern Art

The MoMA Design Store sells some of the most coveted design objects in the world. Redesigning their online experience meant understanding these objects and creating a space where they could be presented in the most beautiful way.

Huge Brooklyn; Digital, E-Comm

Muji

Helping to launch the internationally recognised brand, these photographs were taken to help promote the MUJI brand when the flagship SoHo store was launched in New York City in 2007, the first ever free-standing MUJI store in North America.

Photography, Marketing

"30"

Had fun branding my 30th birthday celebration. Can't go wrong with nice paper, beautiful typography, and a line from Whitney Houston's "I wanna dance with somebody." Risographs printed by No Style Press.

Print, Branding

Bikyni

Branding explorations for a new online brand of swimwear called Bikyni. Dubbed the "Warby Parker of swimwear," Bikyni features simple, high quality product at an affordable price.

Print, Branding, Marketing



Diageo Ebar

Conceptual designs for Diageo's forthcoming Ebar, a luxury online retailer of spirits.

Huge London; Branding, Digital, E-Comm



Huge London

Opening up a new office in London, it was important to maintain the fun energy of Huge. These POSH totes were created as a nod to the humour of a Brooklyn-based design agency opening an office in the heart of posh London.

Huge London; Branding, Marketing