Type and Representation.

This shop bag was designed for American Crew’s presence at various stylist shows throughout the country. The idea was to highlight one quote in a dynamic, fun graphic. Freelancing at TODA, The Office of Design and Architecture. Modeled by Dina Iong.

I was asked to photograph the city of New York without people, with the idea being that there would be a feeling of normalcy and tranquility. The product photography also remained consistent, features very simple backgrounds that lend themselves to an everyday lifestyle. These are fundamental qualities of the MUJI concept.

As part of American Crew’s 2008 stylist’s collection, MATIC was about creating relevant styles for the new year. I was asked to create an identity that felt 80’s, yet stayed clean and would function on other formats, such as DVD packaging and t-shirts. Freelancing at TODA, The Office of Design and Architecture.

Working alongside my senior designer, we created a 70+ page brand brochure for American Crew. This piece contained the history of the brand, as well as detailed information regarding the products as well as the services they provide. Freelancing at TODA, The Office of Design and Architecture.

The American Crew Style Selector is a look book created to encapsulate the men’s hairstyle trends for the coming year. The 120+ page perfect bound book is a showpiece often placed in salons as a way for male clientele to better identify the style they are looking for. Working with my senior designers, I helped with production work as well as laying out product grids and information. Freelancing at TODA, The Office of Design and Architecture.

I was asked by the USC School of Fine Arts to create a design for the 2007 Commencement Program. My goal was to create an abstracted design of the ROSKI name using a circular motif.

This is Volume 2 in the Roski Design Zine series. This issue celebrates the 50th anniversary of the typeface Helvetica.

This was a photography book which I created by hand. It recounted the story of the first known case of a feral child, and sought to identify the psychological attributes of Little Victor. By utilizing both imagery and text, I hoped to create a narrative that was specific yet broad, thereby allowing viewers to enter into the work and to question their own belief in the ongoing debate over humans and their condition.

The concept for this campaign identity for Barack Obama was simply UNITY. With so much emphasis on party division, the idea of creating a campaign around bipartisan belief was exciting. The rings hint at the Olympics, a symbol of peace and unity, while the color purple was a way of getting away from the traditional blue and red campaign identities.

This identity was created in a design class where we worked with CLUE LA to investigate and create an identity for this non profit group which deals with large corporations and the mistreatment of their workers. I wanted the identity to work hand in hand with powerful and evocative photography which would really tell the story about this organization.

The color scheme for the identity can be changed based on different cities in which the organization is based. It creates a quick and easy way of differentiating between chapters.

Asked to rethink the campaigns used by the Long Beach Water Replenishment District, these wheat-pasted posters were designed with the urban setting in mind. With these issues effecting so many of the people living in urban areas, it seemed appropriate to use a graphic style that would speak directly to those individuals.