General Admission

E-Commerce Menswear Shop, Use All Five, 2017

E-commerce shops can quickly become overwrought and overly complicated. With General Admission–a California based menswear shop–the goal was to create a simple, highly functional site that would allow the relaxed, SoCal vibe of the brand to shine through.

Visit GeneralAdmission.us





















The Black Tux

Digital Editorial Guide, Use All Five, 2017

The Groom's Guide is a comprehensive tool for men on the verge of marriage. Working with the design team at The Black Tux, we were tasked with concepting and building the digital experience for their flagship editorial book.

Visit The Groom's Guide







Saturday Morning

Non-Profit Site, Use All Five, 2017

How do you engage an oftentimes divided nation? Saturday Morning is an organization aimed at inspiring and facilitating conversation around issues of diversity and inclusion. Each year, a Peace Brief is issued as a call for creative responses to some of the societal problems facing our country.

Visit SaturdayMorning.co to learn more.









Faraday Future

Automotive Brand Site, Faraday Future, 2016

What is the future of mobility? Faraday Future, or FF for short, seeks to find out. A ground-up opportunity to create a bold, new, and industry changing automotive brand from scratch, FF employs over 700 talented designer and engineers looking to transform the way we live.

Visit FF.com to learn more.









DTF

LA Party Night, Personal Project, 2016

A monthly event based in Los Angeles, DTF is a night of drinking, dancing, art and music, food, friends, and general revelry held at Mandrake Bar on La Cienaga Blvd. The visual language is both simple and adaptable, channeling the vibrant culture of Los Angeles.
Learn More @ dddtttfff.la





Mohawk General Store

Boutique E-Commerce Site Pitch, Personal Project, 2016

Creative direction and concepts for a proposed refresh of East LA shop Mohawk General Store. Consisted of brand strategy along with moodboards and high-level conceptual page designs.



Nike

Kids Athletic E-Commerce Site, Huge LA, 2015

How do you facilitate a new generation of shopper to experience the Nike brand? That was the question asked for this concept project; to study 10 year old sports fanatics and help them to play.

View more

Estée Lauder

Beauty E-Commerce Site, Wednesday Agency, 2014

Estée Lauder is one of the most recognizable cosmetics and beauty brands in the world. In order to create a truly representative digital experience, the site needed to be both beautiful and highly functional. Working with creative director Cherlyn Russo, the experience features sophisticated imagery as well as unparalleled product discoverability.





Cole Haan

Fashion E-Commerce Site, Wednesday Agency, 2014

Redesign of ColeHaan.com. The classic American brand wanted to take their image in a new direction, casting it as a more contemporary, worldly brand. Worked closely to integrate changes with their new branding as well as their upcoming in-store experiences.